The group had another meeting to discuss the future of the project and how we go about achieving our goals for the project now that Lockdown 2.0 is about to be put into effect. This will effect the way we can produce work as well as how we sell our mask and display our work. The exhibition presenting the history of the market and its present and future will have to be put on hold, as will the idea of selling the masks from a store as well as the idea of projecting an advertisement onto the front of the library as no one will be around to see it.
We also discussed the mask itself in further details such as the material we will use and how we will put the patterns onto it. It was suggested that screen printing should be used to achieve this but there was concerns about how easy this will make it for people to breathe as the mask will be 2 layers of cotton with a filter in-between.
It was also suggested that we could make the masks reversible but on a personal note, I am not sure this is such a good idea as the side you will have been breathing on will be exposed which seems like a bad idea to me.
The involvement of the photographers of the group was also discussed as the lockdown will make an already difficult task even harder. Concerned about our efforts for the group, Harley suggested that we should use mannequin heads to photograph the mask and use our equipment at home to make as good a shoot as possible. These shoots will be used for advertising on social media as well as the website which has already been constructed in a barebones manner.
This evening, we held a meeting on MS Teams to introduce the new member of our group, Icey, to the rest of the team and to discuss the project. During this meeting we made firm our initial idea to create a mask that will be fit universally, as it will be adjustable through the use of toggles and will fit on the back of the head covering the nose and mouth. We also agreed to use sustainable organic cotton and it will also have a layer inside it that will catch any germs and the whole thing can be washed and re-used.
There will be many different designs as we will all contribute at least one design each as well as the graphic designers and illustrators probably coming up with a few more themselves. Production will be in-house and we will do our best to document the process as Covid rules allow.
Sales and marketing of the product will be through visual media culminating in an exhibition of the Queensgate Markets’ past present and future. We discussed projecting some advertising onto the front of the Huddersfield Library, making a website and utilising social media advertising to promote the mask. This will allow it to reach as many target audiences as possible, which incidentally is anyone aged 16 and over. We assume children will obtain the masks through their parents, hopefully influenced by our advertising on social media.
From an exclusively photographic point of view, we determined the role for myself and Harley would document the production process where we could, be it with photos or videos. We will also photograph models wearing the product for use in promotional material and on the website. We will also create an exhibition covering the past present and future of the market and using it to decorate the shop. Both me and Harley will create all photographic content.
This was a great relief to both of us as we had concerns about out individual work for the formal submission as well as our general work load. It was great to hear the other members of the group discuss us and our roles within the group which which made us feel more included in the project itself.
So I decided to do some reading last night, about some photographers that I thought might give me some inspiration about how to pursue my idea for my FMP. The subject of the final project will be Covid-19, although I am unsure as to what aspect to take. A part of me would like to discuss the issues of masks and peoples objections to wearing them and how this links to politics and the governments supposed interference in peoples lives. Another aspect, but one that would be much harder to achieve, is to talk about Nurses and patients in hospital dealing with the epidemic on the front line, how they feel now compared to the height of lockdown and the Clap For Key Workers initiative.
I have a limited amount of photography books at home but i pulled out three that I thought would be relevant, the first one to jump out at me was The Americans by Robert Frank. The work in this book is wonderful to look at, the different methods he has used to capture images drew my attention as well as his different subjects to shoot on to give an overall picture of America. In the foreward it was mentioned that he bought a second hand car and photographed his way around 48 different states. This method of travel does appeal to me, to find out how different areas are dealing with the crisis.
Having recently been to see the Bill Brandt and Henry Moore Exhibition at Hepworth Wakefield, I thought I would pick up my only book by him, Literary Britain. To be honest, this was not an ideal work to look at as it was all images based around the houses of famous authors, shot during the war.All images were shot on a plate camera as well so all the images were far too dark for my liking and the whole book contributed to my work
The final book was a book about Paul Strand. A thin book, it is part of a series called the Masters of Photography so it includes the likes of Dorothea Lange and Walker Evans. The portraits taken within are very striking and detailed, especially the one on the cover. I did noticed that all images were taken in black and white as was the case with the other artists and I think I may experiment with that colour choice. The images inside are geared more towards documentary than portraiture but the images inside are striking and the use of light is fantastic. A lot of the images are exceedingly simple but because he has been patient and noticed the effect the light has had on object or people, the images have and bold element to them.
Barberie, P. (2014). Paul Strand (4th ed.). Aperture.
Kerouac, J., & Frank, R. (2017). The Americans (11th ed.). Steidl.
Brandt, B. (1984). Literary Britain (4th ed.). Victoria and Albert Museum.